On this page you will find everything you need to know about your members journey within their 42 days.
Now you understand the concept, the mission, and
the values, the question is, how do our existing and
new clients sign up for Y-42?
We’ve created a dedicated YARD 42 landing page that lives directly on theyardgym.com (and tygtraining.com for all TYG Training Studios). All YARD 42 marketing including social posts, ads, EDMs and creative assets will link back to this single page, giving us one clear and consistent destination for all traffic across the entire network.
This page will be the central hub for both new and existing clients to learn about
YARD 42 and register their interest.
YARD 42
WEBSITE PAGE.
EXISTING CLIENT JOURNEY.
01. A client clicks through from a YARD 42 social post, ad or email.
02. They land on the YARD 42 page on theyardgym.com (tygtraining.com for all TYG Training Studios) to learn about Y42.
03. They sign up by selecting their TYG location and fill out the form.
04. Leads automatically enter your challenge pipeline within Elevate. All leads funnel into Member Lead (no purchase).
05. An SMS will be sent with a link to complete their registration through Mindbody.
06. The client pays the full upfront fee of $84 (equivalent to $2 per day for 42 days).
07. Member who completes payment, will funnel into the Challenge Purchased column.
08. If a Member does not complete the payment they will stay in Member Lead
(no purchase) to be contacted.
NEW CLIENT JOURNEY.
01. A client clicks through from a YARD 42 social post, ad or email.
02. They land on the YARD 42 page on theyardgym.com (tygtraining.com for all TYG Training Studios) to learn about Y42.
03. They sign up by selecting their TYG location and fill out the form.
04. Leads automatically enter your challenge pipeline within Elevate. All leads funnel into Member Lead
(no purchase).
05. An SMS will be sent confirming they must become a member. FOH will follow up with the lead to sign them up to a TYG membership before completing their YARD 42 purchase.
06. Once they have signed up for a membership, the client will also need to pay the full upfront fee of $84 (equivalent to $2 per day for 42 days).
07. Member who completes payment will funnel into the Challenge Purchased column.
YARD WEEKLY
MUST DO’S.
-
Complete daily checklist
Collect weekly progress photos.
Track class attendance and sessions .
Post, engage, communicate with your Y-42 clients.
Facilitate 1 x weekly discomfort challenge (HQ-provided or locally created) Assign accountability teams.
Trainers are the front line. Their energy, language, and follow-up will drive completion. Lead from the floor.
SOCIAL
MEDIA POSTING.
Sharing your work is a Must-Do for 5% of your score. Skin in the game changes behaviour.
-
Social Media commitment changes your behaviour:
Social posting is your public commitment, this increases accountability, attracts community support, and turns your hard work into motivation for others. -
Post frequency: 1 x Every 6 days
Choose at least one:Sweaty selfie
Short clip from your session
Moment of discomfort or fatigue
-
Every Story must include:
#YARD42, @theyardgym OR @tyg_training
Your location handle
(e.g. @theyardgym_caringbah OR tyg_oakville)
MEMBER
MEDIA KIT.
To keep your clients motivated, accountable and connected throughout YARD 42. Every participant receives access to our exclusive Member Media Kit.
-
Clearly display your current day:
01 / 42
08 / 42
33 / 42
Check-ins occur every 6 days: Day 1, 6, 12, 18, 24, 30, 36, 42 -
Use the daily tracker PNG that will be included in your Member Kit.
For Example: 1/42, 2/42
The tracker can be overlaid onto:
Selfies
Training clips
Gym footage
A photo of the gym
Your daily discomfort/isolation
-
Your members will have access to a set of individual rule tiles, each with a tick already applied. These are provided as PNG overlays so they can easily add them to their stories and posts throughout the challenge.
They can use as many as they like each day. For example Isolation, Discomfort or Train Yard, to show which rules you’ve completed and keep track of your progress.
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A custom YARD 42 creative sticker pack is available for your members to overlay on their stories, featuring fun, unique, YARD 42 branded stickers designed to track your progress, highlight your wins, and keep you accountable throughout the challenge.
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A custom accountability tracker has been designed to help your members tick off each day across all 42 days and give them a clear bird’s-eye view of where they’re at and how far they’ve got to go, building on the daily tracking they’re already doing, but designed to show their full journey from start to finish.